Deloitte expects breakthrough tablets this year
Technological industry breakthrough expected of tablets, wrote analyst firm Deloitte in its analysis titled “Challenges and opportunities for the TMT (Technology, Media and Telecoms) industry for 2010 is expected that these portable devices to offer a balanced side form form and function in 2010 and has sales in tens of millions. In the telecommunications sector, mobile search is expected to be decisive for the strategic marketing direction for the development of smartphones is expected to end in 2010 search engines to become one of the five most wanted applications. It is expected that mobile voice over Internet protocol (VoIP) to evolve from niche into a major market segment in view the availability of new services to be combined into even greater degree with IP-based features of mobile voice telephony, as one to-many conversations (one-to-many calls), voice mail transmission (broadcast voicemail), and voice-to-text (voice-to-text). As a result, estimates are that mobile VoIP services will attract tens of millions of users by the end of 2010. As regards the media sector the highest growth of revenues will have a custom video content (video-on-demand), thanks to the humble technology of the transmitter. The volume of DVD-th distributed through these devices will double in 2010
Jarious Nahit, TMT Director Deloitte Central Europe, commented: “This year projections cover many topics including the rule of the programming scheme of operators. Over 90% of television and over 80% of audio content is expected to be accepted in this way, ie linear transmission will prevail in 2010 despite the proliferation of non-linear technology. ” Assen Dimov, Audit Partner and Industry Leader for Technology, Media and Telecommunications (TMT) in Bulgaria, added: “Concomitant use of web and TV will begin in 2010 but this will be due to televisions connected to the Internet or modem devices . Rather, consumers will combine televisions to laptops, MP3 players or with other web-surfing devices, which may lead to convergence. Websites aimed at consumers with an interactive connection, ie enable them to react when the emitted information will be able to entertain visitors, to satisfy advertisers and improve the profitability of media operators.
The smartphone is becoming a Search Engine
Leadership in mobile search engines will dominate the market for smartphones in 2010, despite modest revenue projections between US $ 1 and $ 2 billion, but operators will spend more in times to be able to position their companies to serious future revenue. By the end of 2010 engines will be one of the five most-wanted applications on smartphones. And since “demand” will play an increasingly key role in future mobile platforms, is expected to change its business model towards co-financing of smartphones from operators and search engines and platforms for sharing of profits. Developing technologies will have to offer different user user interfaces for many environments, and to consider how best to adapt to these unique engine features and technologies necessary to integrate and work across multiple applications.
Television and the Internet go hand in hand, but not necessarily with the same screen
Efforts to merge the two largest media platforms – Internet and television – will increase in 2010 by the end of the year, more than 30% of households using broadband services are likely to have an emergency or regular link to the interactive program, broadcast on television, through some kind of computer device. However, we expect that the most popular approach to converged Web and TV programs will most likely not be produced through special purpose vehicles. Much more likely to have a more pragmatic approach: the combination of existing television sets and devices with a separate browser, such as laptops with WiFi, netbooks, smartphones, MP4 players and portable game consoles.
Less than netbook and larger than a smartphone – tablets arrive
Tablets are expected to be purchased by tens of millions of users in 2010 These devices have an advantage over smartphones (which are small for watching videos or web search) and laptops, netbooks and ultra-small PCs that are too heavy or costly. According to the Consumer Electronics Show in January this year, Apple has the attitude and Microsoft to join forces with Hewlett-Packard and to offer common products at the beginning of this year. Custom tablets will probably be put into circulation and start-ups, and some of the established manufacturers of phones and PCs, netbook leading companies and small manufacturers using different operating systems, type open source. Since NetTab-s are designed for wireless Wi-Fi access, wireless providers will most likely try to divert as many users of mobile networks to WiFi. NetTab-s are also more expensive than smartphones, and in this connection